Thursday, April 7, 2011

Interview with Steve Hopwood, CEO & Founder P4C Global, Chatsworth California

Q: Please tell us about your company and how it is unique in the market?

A: P4C Global, Inc. is leading the green charge for reuse, redistribution and recycling of OEM cell phones and batteries. We are providing green value added e-waste solutions for Waste Handlers, Electronics Retailers, Wireless Carriers and OEMs. Our mission is to create both economic and environmental benefits by managing the e-waste process stream more efficiently and responsibly.

Q: What is your current go-to market strategy?

A: We offer a complete portfolio of solutions for our customers, leveraging our environmentally focused ISO 9001, 14001 certified and R2 compliant green facility. We provide e-waste solutions including battery reclamation and processing, cell phone processing with complete data destruction capabilities and the ability to leverage our unique global sales staff to help with any distribution needs. Our strategy is to partner with e-waste producers and help them to create a value added green solution within their own closed look ecosystem or improve their process by plugging into our strictly managed downstream process.

Q: Who are your target suppliers and customers?

A: We are providing green value added e-waste solutions for Waste Handlers, Electronics Retailers, Wireless Carriers and OEMs as well as a local community and business solution for recycling under our Phones 4 Charity operation. We also cater to a wide verity of cell phone refurbishing centers, wholesalers, and retail centers with our redistribution programs. In 2011 we will work with several companies in completely powering their entire operating model by providing logistics, processing, inventory management and sales disposition services tailored to meet their needs.

Q: Please assess the marketplace as it relates to e-waste?

A: The EPA estimates that over 200 Million tons of e-waste related to telecommunications is accumulated annually and this figure is growing. The recycle rate on this figure is below 25% and we are aiming to provide more solutions to industry partners so that they can easily offer green programs to their customers. Our focus will continue to be to create economic benefit for utilizing a green solution and allow e-waste management to improve the recycle rate here in the US.

Q: How much e-waste have you been able to save from the environment?

A: We are proud to say that throughout the years not only have we been able to save over a million tons of e-waste from the waste stream but we have also allowed our partners to generate millions in donations to humanitarian efforts. We are an approved EPA Waste Handler as well operate ISO 9001 / 14001 and R2 Compliant facility. Our current program saves thousands of tons in cardboard recycling alone, providing our partners with green and safe shipping solutions.

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